MyDentity Vibrant Pastel Direct Dye Color Chart

Type
Pastel direct dye
Developer
None, used without developer
Processing time
20 minutes; heat optional for more vibrancy

Source: manufacturer's chart, checked Oct 2026. Based on the brand's US chart, with Canada-only shades marked. Availability can vary by country.

View the official Vibrant Pastel Direct Dye chart

Vibrant Pastel Direct Dyes are #mydentity's ready-to-use pastel shades, so a soft result does not depend on diluting a vivid. No developer is needed. Color goes on clean, dry, pre-lightened hair, most shades at level 9 to 10, and processes for 20 minutes, with heat optional for more vibrancy. Shades carry names instead of numbers, including Pink Diamond, Mint of Steel, Lavender Lust, Blue Ghost, Cosmic Coral, Loverboy and Heartbreaker, plus Charcoal for a smoky pastel. Like Super Power, these are direct dyes that can be removed with #mydentity Striptease.

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