Privacy Policy

Introduction

Formula Finder Pro LLC ("FormulaFinder," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website (collectively, the "Service"). Please read this policy carefully. By using the Service, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Personal Information

When you create an account or contact us, we may collect:

• Account details: your name and email address
• Profile information you choose to provide
• Communication preferences
• Photos and hair details you add to create or log formulas
• Client details you add, such as client names, notes, photos and formulas saved to client folders
• Searches you make in the app (for example, looks and shade codes)
• Your subscription and purchase history
• Messages you send to support

Usage Data

We automatically collect certain information when you use the Service, including:

• General location: your country or region, based on your device settings and internet connection. We do not collect your precise location.
• App usage, device identifiers, crash and performance data, used to keep the app working and improve it

On iPhone, we ask for your permission before using data for tracking, and you can change this anytime in your device's Settings.

Photos and Images

When you create a formula, the photos you upload (your client's inspo pic and current hair) and the hair details you enter are sent to our third-party AI service providers, which analyze the images and generate your formula on our behalf. When you use the caption tool, the photo you choose is sent to a third-party AI service provider to write your captions. Photos are saved to your account so you can see them in your client folders. We share this data only so these providers can deliver this service to us. We do not sell your photos or use them for advertising. You can request deletion of your photos at any time by contacting support@formulafinderpro.com.

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Service
• Develop new features and tools
• Generate hair color formulas based on your inputs
• Save your formulas, collections, and preferences to your account
• Communicate with you about updates, support, and promotional offers
• Monitor usage trends and analyze how the Service is used
• Detect, prevent, and address technical issues

Data Sharing

We do not sell your personal information. We may share your data only in the following circumstances:

• Service Providers: With trusted third-party providers who help us operate the Service:
  • AI service providers: analyze the photos you upload to create formulas, and write captions from photos you choose
  • Cloud providers: hosting, sign-in, data storage, search and app analytics
  • Email service providers: send our emails. Every marketing email has an unsubscribe link
  • Website hosting and analytics providers
  • Apple, Google Play and our subscription provider: subscriptions and payments
• Legal Requirements: When required by law, regulation, or legal process
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you have given us explicit permission to share your data

Aggregated and De-identified Data

We may combine information from the Service, such as hair reads, formulas, shade choices and results, and remove anything that identifies you or your clients. We may use this data to improve the Service and build new features, and may share or license it to industry partners such as hair color brands and educators. It never includes your name, email, photos or your clients' names.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with the Service. You can delete your account anytime in the app under Settings, or contact us at support@formulafinderpro.com. We will delete your data within 30 days, unless we are required to retain it by law. De-identified data may be kept after your account is deleted.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access and receive a copy of your personal data
• Correct inaccurate or incomplete data
• Request deletion of your personal data
• Object to or restrict certain processing of your data
• Data portability
• Withdraw consent at any time

To exercise any of these rights, please contact us at support@formulafinderpro.com.

Third-Party Services

Our Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing them with any personal information.

Children's Privacy

Our Service is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected data from a child under 16, we will take steps to delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of the Service after any changes constitutes acceptance of the updated policy.