The FormulaFinder journal
Real talk from behind the chair, written by stylists, for stylists. Formulation, brand translation, client moments, and the day-to-day of color work.
Color Conversion8 min read
Redken to Matrix Color Conversion Chart (With Formulas That Actually Work)
A real Redken to Matrix conversion chart, level by level and tone by tone, plus the four things that change the formula once you switch brands.
The FormulaFinder Team
Behind the Chair4 min read
The Client Sits Down and Pulls Out Her Phone
The screenshot appears mid-service and suddenly the formula is supposed to just materialize. On the on-the-fly guessing, the app-juggling, and what finally replaced the scramble.
The FormulaFinder Team