How can we help?
Have a question, found a bug, or just want to share feedback? We'd love to hear from you.
In-App Support
Use the help section inside the FormulaFinder app for quick assistance.
Response Time
We typically respond within 24 hours during business days.
Send us a message
Fill out the form below and we'll get back to you as soon as possible.
Frequently Asked Questions
What is FormulaFinder?
FormulaFinder is a hair color formula app for professional stylists. Upload your client's inspo pic and a photo of their current hair, pick your color line, and get a step-by-step formula with shades, developer, mixing ratios, timing and application notes.
Where do the formulas come from?
Every formula is built from each brand's official shade charts and mixing guides, so the shades, developers, ratios and processing times match what the brand actually makes. Every shade code is checked against the brand's current lineup. It's not a guess from a generic chat app.
Which hair color brands does FormulaFinder support?
We currently offer 24 professional brands: Redken, Wella, IGORA by Schwarzkopf (including IGORA Vibrance and BLONDME), Goldwell, Matrix, L'Oréal Professionnel, Oligo, Joico, Pravana, Pulp Riot, Alfaparf Milano, Aveda, Paul Mitchell, Davines, MyDentity, Scruples, L'ANZA, Tressa, Keune, Framesi, CHI, Kenra, Moroccanoil and Kevin Murphy. You can also translate a formula into another brand in one tap. If your brand isn't listed, let us know.
Can I save the formula I actually used?
Yes. Log a formula lets you save what you actually mixed to your client's folder. Swap a shade, change the developer, add steps or build a formula from scratch with the brand's shade picker, and add before and after pics and notes.
Is FormulaFinder good for cosmetology students?
Yes. Learning Tools lets you build your own formula from the brand's chart, then compare it to ours and get a report card on what's different and why. It's the same app you'll keep using once you're licensed.
What else can FormulaFinder do?
Discover lets you search and save real hair color inspiration. The Stylist Assistant helps with color questions, client conversations, social content and business growth. Caption Studio turns your finished work into ready-to-post captions, and consultation notes give you talking points for your client before you mix.
Is FormulaFinder on iPhone and Android?
Yes, FormulaFinder is made for both iPhone and Android.
How much does FormulaFinder cost?
FormulaFinder is one subscription with every feature included: formulas, brand translation, Discover, Log a formula, client folders, Learning Tools, the Stylist Assistant and captions.
How do I report a bug or suggest a feature?
Use the contact form above or email us at support@formulafinderpro.com. We read every message and take every suggestion seriously.