Formulas you can stand behind.
FormulaFinder is the hair color formula app made for professional stylists. Upload your client's inspo pic and get a color formula, then translate it across the top professional color brands. Built on official brand shade charts. Every shade code is checked against the brand's real lineup.
Don't see your brand? Let us know, we're always adding the brands our stylists ask for.
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From inspiration to formula
A hair color formulation workflow built around the way stylists actually work: photo in, verified formula out.
Upload the inspo pic
Start with the look your client wants, straight from the inspo pic they sent you.
Pick your brand
Choose the color line already at your station. FormulaFinder formulates in that brand's real shades.
Add your client's current hair
Upload a photo of their hair today to set the true starting point. Review the level, tone and history, make corrections if needed, then get your formula.
Every step, spelled out
Each formula comes broken into clear steps, with the products, shade codes, developer strength, mixing ratio and timing for every part of the service, plus notes on how to apply it. Built on official brand shade charts, so every shade code is one you can actually order.
Tips, aftercare and timing are waiting inside the app.
Built for the way colorists work
Inspiration, formulation, brand translation, and everyday business tools, brought together in one refined hair color app for stylists.
Inspiration and formula in one place
Today, finding a look means bouncing between Pinterest, Instagram, and a handful of other apps, then starting over somewhere else to work out the formula. FormulaFinder brings both together. Search and save real hair color inspiration inside Discover, then turn any look into a verified formula without ever leaving the app. No more switching between platforms.
Starts from your client's real hair
Add a photo of your client's current hair and the formula is built from their true starting level and tone, not a guess.
Every brand you stock
Formulate in the color line you already use, or translate a formula into another brand in one tap.
Stylist Assistant
Talk through color questions, client conversations, and business growth, plus draft social content, with an assistant made for the chair.
Captions and collections
Turn finished work into ready-to-post captions, and keep saved formulas and your full formula history organized and accessible anytime.
Formulate in the brands you already use
- Redken
- Wella
- IGORA by Schwarzkopf
- IGORA Vibrance
- BLONDME
- Goldwell
- Matrix
- L'Oréal Professionnel
- Joico
- Paul Mitchell
- Pravana
- Pulp Riot
- Aveda
- TIGI Copyright
- Alfaparf Milano
- Davines
- Oligo
- Keune
- Kenra
- Framesi
- CHI
- L'ANZA
- MyDentity
- Scruples
- Moroccanoil
- Don't see yours? Let us know
Made for stylists who care about craft
Whether you're refining your technique or growing your business, hair color formulation for stylists should feel this considered.
Salon owners
Keep formulas consistent across your team and hand every colorist the same trusted starting point.
Master colorists
Move faster from inspiration to formula, and translate your work across the brands you love to use.
New stylists
Build confidence with clear, verified formulas and an assistant ready to talk through the color questions that come up at the chair.
Freelance artists
Carry your entire formula library, brand translations, and caption tools wherever your work takes you.
Built by a salon owner still behind the chair.
Shaped by stylists through real use, testing and feedback.
Start formulating with confidence
Join the stylists shaping their craft with FormulaFinder. One simple subscription, everything included.
Get startedLaunching soon
Join the waitlist for early access and an exclusive launch discount.
Waitlist members get an exclusive launch price.