MyDentity Permanent Color Chart
- Type
- Permanent color creme
- Mix ratio
- 1:1 with #mydentity developer
- Developer
- 10, 20, 30 or 40V #mydentity developer
- Processing time
- 30 minutes, up to 40 minutes for gray
- Gray coverage
- Full gray coverage
Source: manufacturer's chart, checked Oct 2026. Based on the brand's US chart, with Canada-only shades marked. Availability can vary by country.
View the official Permanent chart#mydentity Permanent is the brand's permanent color creme. It mixes 1 part color to 1 part #mydentity developer in 10, 20, 30 or 40V and processes 30 minutes, or up to 40 minutes for gray coverage, with 40V giving up to 4 levels of lift. The line gives full gray coverage, with the Natural Ice (NI) family as its coverage base, and results last up to 50 shampoos. Permanent shades intermix only with other Permanent shades. The chart includes coded families such as NI, NB, MR, BB, SP and DL, named shades like Shadow Ash and Naked Glow, and the Warm Collection.
Showing 39 shades
Swatches are approximate, to help you spot the tone family. Always check the brand's printed chart.
Level 107 shades
- 10NIPermanent 10 Natural Ice (Ultra Light Blonde)Natural Ice (brown base, blue-violet; max gray coverage)
- Champagne Dream 10Permanent Champagne Dream 10 (Ultra Light Blonde)Champagne Dream (beige, violet)
- 10APermanent 10 Ash (Ultra Light Blonde)Ash (gray, violet-blue)
- Shadow Ash 10Permanent Shadow Ash 10 (Ultra Light Blonde)Shadow Ash (gray, gray-blue)
- 10SPPermanent 10 Silver Pearl (Ultra Light Blonde)Silver Pearl
- 10DLPermanent 10 Dusty Lavender (Ultra Light Blonde)Dusty Lavender (smoky violet-gray)
- 10RGPermanent 10 Rose Gold (Ultra Light Blonde)Rose Gold
Level 93 shades
Level 85 shades
- 8NIPermanent 8 Natural Ice (Blonde)Natural Ice (brown base, blue-violet; max gray coverage)
- 8BBPermanent 8 Brown Beige (Blonde)Brown Beige
- 8APermanent 8 Ash (Blonde)Ash (gray, violet-blue)
- 8SPPermanent 8 Silver Pearl (Blonde)Silver Pearl
- 8DLPermanent 8 Dusty Lavender (Blonde)Dusty Lavender (smoky violet-gray)
Level 76 shades
- 7NIPermanent 7 Natural Ice (Medium Blonde)Natural Ice (brown base, blue-violet; max gray coverage)
- Twilight Dream 7Permanent Twilight Dream 7 (Medium Blonde)Twilight Dream (gold)
- 7NBPermanent 7 Natural Brown (Medium Blonde)Natural Brown (warm)
- Shadow Ash 7Permanent Shadow Ash 7 (Medium Blonde)Shadow Ash (gray, gray-blue)
- Midnight Flame 7Permanent Midnight Flame 7 (Medium Blonde)Midnight Flame (copper)
- 7CRCPermanent 7 Copper Red Copper (Medium Blonde)Copper Red Copper
Level 65 shades
- 6NIPermanent 6 Natural Ice (Dark Blonde)Natural Ice (brown base, blue-violet; max gray coverage)
- 6NBPermanent 6 Natural Brown (Dark Blonde)Natural Brown (warm)
- Midnight Love 6Permanent Midnight Love 6 (Dark Blonde)Midnight Love (red)
- 6MRPermanent 6 Midnight Rose (Dark Blonde)Midnight Rose (red, violet)
- Shadow Ash 6Permanent Shadow Ash 6 (Dark Blonde)Shadow Ash (gray, gray-blue)
Level 57 shades
- 5NIPermanent 5 Natural Ice (Light Brown)Natural Ice (brown base, blue-violet; max gray coverage)
- 5NBPermanent 5 Natural Brown (Light Brown)Natural Brown (warm)
- Midnight Fantasy 5Permanent Midnight Fantasy 5 (Light Brown)Midnight Fantasy (violet, red)
- 5MRPermanent 5 Midnight Rose (Light Brown)Midnight Rose (red, violet)
- 5BBPermanent 5 Brown Beige (Light Brown)Brown Beige
- Shadow Ash 5Permanent Shadow Ash 5 (Light Brown)Shadow Ash (gray, gray-blue)
- Dark ShadowsPermanent Dark Shadows (smoky additive, base level 5)Smoky additive
Level 42 shades
Level 32 shades
Level 12 shades
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