MyDentity Developers, Lighteners & More Color Chart
- Type
- Developers, lighteners, high-lift toners, remover and additives
- Mix ratio
- Big9 and Magnum 8 1:1 to 1:3 (1:2 preferred); #LiftMeUp lift and tone 1:4 lightener to developer; Striptease 1:3
- Developer
- #mydentity 6V (demi only), 10V, 20V, 30V, 40V; lighteners up to 20V on the scalp, 40V off the scalp
- Processing time
- Lighteners 20 to 45 minutes, no heat; #LiftMeUp up to 45 minutes; Striptease 5 to 45 minutes
Source: manufacturer's chart, checked Oct 2026. Based on the brand's US chart, with Canada-only shades marked. Availability can vary by country.
View the official Developers, Lighteners & More chartThis chart gathers #mydentity's support products. Developers come in 6V for demi-permanent only, plus 10V, 20V, 30V and 40V. Big9 Creme Lightener lifts up to 9 levels and Magnum 8 Powder Lightener up to 8; both mix 1:1 to 1:3, take up to 20V on the scalp and 40V off it, and process 20 to 45 minutes with no heat. #LiftMeUp liquid toners pair with Magnum 8 and Empower Oil Booster to lift up to 6 levels and tone in one step. Striptease removes direct dye only. Dual Booster Ultra Violet and #MyHero Collagen Powder are additives.
Showing 4 shades
Swatches are approximate, to help you spot the tone family. Always check the brand's printed chart.
Other4 shades
- LiftMeUp Illuminate#LiftMeUp Illuminate Pearl BlondeHigh-lift liquid toner#LiftMeUp
- LiftMeUp Inspire#LiftMeUp Inspire Rose BlondeHigh-lift liquid toner#LiftMeUp
- LiftMeUp Passion#LiftMeUp Passion Bright BlondeHigh-lift liquid toner#LiftMeUp
- Striptease#mydentity Striptease Direct Dye RemoverRemoverRemover
Developers, lighteners and additives
- Dual Booster Ultra VioletDual Booster Ultra VioletAdditive
- Big9 Creme LightenerBig9 Creme LightenerLightener
- Magnum 8 Powder LightenerMagnum 8 Powder LightenerLightener
- LiftMeUp Empower Oil Booster#LiftMeUp Empower Oil BoosterAdditive
- 6V Developer#mydentity 6V Developer (1.8%)Developer
- 10V Developer#mydentity 10V Developer (3%)Developer
- 20V Developer#mydentity 20V Developer (6%)Developer
- 30V Developer#mydentity 30V Developer (9%)Developer
- 40V Developer#mydentity 40V Developer (12%)Developer
- MyHero Collagen Powder#MyHero Collagen PowderAdditive
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