Davines Color Charts

Davines is a family-owned company from Parma, Italy, founded in 1983 and certified as a B Corporation, and its professional color range is built around natural-origin ingredients and lower-impact formulas. The lines are Mask with Vibrachrom (permanent cream), A New Colour (ammonia-free permanent), View (acidic demi-permanent with zero lift), The Present Time (alkaline, ammonia-free demi-permanent), Finest Pigments (direct dye gel with no activator) and The Century of Light lighteners, all supported by Davines Activators from 5 to 40 vol. Shade codes use a comma: the number before it is the level and the digits after it are the reflects, so 7,3 is a level 7 golden blonde. A doubled reflect such as 6,66 means an intense tone, a doubled level such as 33,0 marks an Intense Natural, and 12,xx is the Mask Extralift series. Because the same code appears in several Davines lines, the line name is always written with the code. Stylists know Davines for its sustainability work and for the gloss and shine of View.