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Color Theory

Levels, tones, developer and underlying pigment, explained in plain terms.

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Posts

  • Color Theory

    Gray Coverage Formulas: Percentages, Naturals and Developer

    How to estimate gray percentage, when to add naturals or gold naturals, and how Majirel, iNOA, Koleston Perfect and IGORA Royal set coverage.

    Updated October 21, 2026

  • Color Theory

    Developer Volume Explained: 10, 20, 30 and 40 by Job

    What 10, 20, 30 and 40 volume developer do, and how Redken, Wella, Schwarzkopf, Matrix and Goldwell state developer and ratio.

    Updated October 19, 2026

  • Color Theory

    Why Natural Roots Go Brassy With Permanent Color

    Why permanent color turns virgin roots orange or gold, and when to switch the root formula to a demi at the natural level.

    Updated October 19, 2026

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